THE GEAR SHOP AT SHIFT

The gear shop at Shift: everything on the shelf earned its spot.

Somewhere between your third visit and your thirtieth, rental shoes stop being enough. The shop lives right inside the gym, it is stocked by people who climb here every day, and if we would not use it, we do not sell it.

The Shift retail wall with climbing shoes, chalk, skincare and apparel on wooden shelving
Climbing shoes displayed on the shop wall
Shift hoodies hanging on the apparel rack
Fit comes first.

Our staff will help you find the right size. Sizes and models rotate, and if you are between sizes, someone on staff has probably climbed in both. Just ask.

Free advice with every visit.

No appointment, no pressure. The shop is inside Shift at 12345 James Street, just off US-31. Come in, try something on, and ask a setter anything.

WHAT'S IN THE SHOP

Six shelves, one stop.

Scarpa Origin VS climbing shoe
Climbing shoes

Twenty models from first pair to competition grade.

La Sportiva logoScarpa logoSo iLL logo
Friction Labs chalk bags: Gorilla Grip, Bam Bam and Unicorn Dust
Chalk and storage

Chalk balls, blocks, and our handmade canvas chalk buckets, plus loose chalk from the brands below.

Friction Labs logoTokyo Powder logo
Rhino Skin Solutions product lineup
Skin care and tape

The full Rhino Skin Solutions lineup, plus Climbskin, skin files, and finger tape in four widths.

Rhino Skin Solutions logoClimbskin logo
Lapis boar's hair climbing brush
Brushes and tools

Boar's hair and swappable-head brushes, so every hold gets clean again.

LapisFAZA
Beastmaker 2000 hangboard
Training gear

Beastmaker 1000 and 2000 hangboards, the Tension Grindstone, the So iLL Block, and portable strength trainers.

Beastmaker logoTension Climbing logoSo iLL logo
Shift hoodies hanging on the apparel rack
Apparel

Small-run hoodies, tees, and hats, including local collabs and setter-humor shirts. When a run sells out, it is gone.

THE SHOE WALL

What we stock.

The full lineup we have carried, from first-pair comfort through competition-grade performance. Availability rotates, and the staff knows what is on the wall today.

PHOTO
MODEL
BRAND
BEST FOR
PRICE
La Sportiva Tarantula Jr climbing shoe
Tarantula Jr
La Sportiva
Kids
$79
La Sportiva Tarantulace climbing shoe
Tarantulace
La Sportiva
Your first pair, comfort lace-up
$89-99
So iLL Step climbing shoe
Step
So iLL
Beginner step-up, slightly downturned
$109-114
La Sportiva Tarantula Boulder climbing shoe
Tarantula Boulder
La Sportiva
New climbers who mostly boulder
$109-129
Scarpa Origin VS climbing shoe
Origin VS
Scarpa
Beginner comfort, easy velcro
$149
So iLL Street climbing shoe
Street
So iLL
Intermediate velcro, Vibram XS Grip
$149
La Sportiva Kubo climbing shoe
Kubo
La Sportiva
Stepping up from your first pair
$159-169
Scarpa Veloce climbing shoe
Veloce
Scarpa
Soft gym specialist
$175-179
La Sportiva Skwama climbing shoe
Skwama
La Sportiva
Soft performance bouldering
$199-219
Scarpa Instinct VSR climbing shoe
Instinct VSR
Scarpa
Performance velcro, softer rubber
$209-219

Men's and women's fits are stocked across the beginner and step-up models, and low-volume options run through the So iLL and Scarpa lines. Ask the desk what is on the wall in your size.

Don't see your shoe? We'll order it.

The wall cannot hold everything, but our accounts can get nearly anything. If you want a model, size, or fit we do not have in stock, from any of our brands, tell the front desk. We will quote it straight, and you try it here when it lands, staff fit-check included.

Visit the front desk
CHALK, SKIN, AND THE SMALL STUFF

The small things that save a session.

Dry hands on the last slopey top-out. Fingertips that recover by Thursday. A hold that finally feels clean again. This shelf is that difference.

Friction Labs loose chalk bags: Gorilla Grip, Bam Bam and Unicorn Dust on a rock
Friction Labs logo
Chalk that keeps working.

We stock Friction Labs Gorilla Grip and Bam Bam in three sizes. In OutdoorGearLab's hands-on testing, Gorilla Grip "consistently felt the most grippy."

Prefer something else? Tokyo Powder Pure and Black, Enigma chunky chalk, Cypher chalk balls, and $2 blocks all live here too, along with our handmade canvas chalk buckets in four sizes.

Tokyo Powder logoEnigmaCypher
Rhino Skin Solutions logo
Climb more days a week.

Most sessions end when your fingertips do, not your muscles. We carry the full Rhino Skin Solutions lineup, including Repair, an Editors' Choice from Climbing Magazine.

Alongside it: Climbskin hand cream, a skin file, and finger tape in four widths.

Rhino Skin Solutions lineup in a gift pack
Rhino Skin Solutions Repair
Repair
After the session
Rhino Skin Solutions Performance
Performance
Before you climb
Rhino Skin Solutions Dry spray
Dry
Before you climb
Rhino Skin Solutions Split
Split
When you pushed it anyway
Lapis boar's hair climbing brush on its retail card
Three FAZA handmade climbing brushes in orange, yellow and teal
LapisFAZA
A brushed hold is a stickier hold.

Chalk and rubber buildup fill exactly the texture your skin and shoes rely on. We stock Lapis brushes, including boar's hair, and FAZA brushes with swappable natural-boar or nylon heads.

Boot Bananas tucked into a pair of green climbing shoes
Boot Bananas hanging in a blue lace-up climbing shoe
A pair of Boot Bananas on their carabiner clip
Boot Bananas logo
Boot Bananas for happy shoes.

Moisture and odor absorbers that Climbing Magazine called "a simple yet elegant tool" for exactly this problem, and one of the best-selling items in the building.

TRAIN AT HOME, CLIMB HARDER HERE

For the between-sessions crowd.

Grab one, then ask a setter how to actually use it. That part is free.

Beastmaker 1000 hangboard
Beastmaker logo
Beastmaker 1000

For developing fingers.

Beastmaker 2000 hangboard
Beastmaker logo
Beastmaker 2000

OutdoorGearLab calls it the best hangboard for advanced users, with "some of the best texture in our review."

Tension Grindstone edge training platform
Tension Climbing logo
Tension Grindstone

An edge-training platform from the same company as the Tension Board 2 on our floor.

Also on the shelf: the So iLL Block for portable finger training, strength trainers, and the Ergo Edge.

FREE WITH EVERY VISIT

What you get for walking in.

Honest advice

Staff who climb here every day will tell you what works.

Fit check

Staff fit-check on every order, including custom orders.

Training tips

Ask a setter how to use the hangboard you just picked up.

Somewhere between your third visit and your thirtieth, rental shoes stop being enough. That's what our gear shop is for. It lives right inside the gym, it's stocked by the people who climb here every day, and everything in it earned its shelf space - if we wouldn't use it, we don't sell it.

Try them on the wall, not on carpet. Buying climbing shoes online is a coin flip. Buying them here works differently: put them on, walk twenty feet, and climb in them before you commit. Sizes and models rotate, and if you're between sizes, someone on staff has probably climbed in both - just ask.

What's in the shop

Climbing shoes

Twenty models from first pair to competition grade - La Sportiva, Scarpa, So iLL, Butora - with demo pairs of favorites like the Kubo and Skwama you can climb in before buying.

Chalk and storage

FrictionLabs - "consistently felt the most grippy" in OutdoorGearLab's testing - plus Tokyo Powder, chalk balls, blocks, and our handmade canvas chalk buckets.

Skin care and tape

The full Rhino Skin Solutions lineup, including Repair - a Climbing Magazine Editors' Choice - plus Climbskin, skin files, and finger tape in four widths.

Brushes and tools

Lapis boar's hair - "a common sight at the gym or the boulders, and for good reason" per 99Boulders - and FAZA brushes with swappable heads.

Training gear

Beastmaker 1000 and 2000 hangboards, the Tension Grindstone edge trainer, the So iLL Block, and portable strength trainers.

Apparel

Small-run hoodies, tees, and hats - including local collabs and setter-humor shirts that only make sense once you've climbed here. When a run sells out, it's gone.

The shoe wall - what we stock

The full lineup we've carried, from first-pair comfort through competition-grade performance. Availability rotates - the staff knows what's on the wall today.

Men's and women's fits are stocked across the beginner and step-up models; low-volume options run through the So iLL and Scarpa lines. Ask the desk what's on the wall in your size.

Don't take our word for it

Tarantulace

"Best for First-Time Buyers... an entry-level shoe ideal for beginners that comes at an awesomely low price." OutdoorGearLab

Kubo

"Best Value for a Bouldering Shoe" - with Vibram XS Edge, the same rubber La Sportiva puts on its stiff trad shoes. OutdoorGearLab

Skwama

"One of the most capable smearing shoes" - exactly what our volumes and slab demand. Switchback Travel

Veloce

"One of the absolute softest climbing shoes we've ever tried... sensitivity that borders on extraordinary." OutdoorGearLab

Instinct family

The Instinct VS holds OutdoorGearLab's Editors' Choice award - we stock its softer-rubber sibling, the VSR, built for plastic. OutdoorGearLab

Don't see your shoe? We'll order it.

The wall can't hold everything, but our accounts can get nearly anything. If you want a model, size, or fit we don't have in stock - from any of our brands - we'll gladly custom order it for you. Tell the front desk what you're after, we'll quote it straight, and you try it here when it lands, staff fit-check included.

Chalk, skin, and the small stuff that saves a session

The difference between a good session and a great one is usually something small: dry hands on the last slopey top-out, fingertips that recover by Thursday, a hold that finally feels clean again. This shelf is that difference.

Chalk. Chalk has one job - keeping sweat from turning holds slick - and better chalk simply does that job longer, which matters most on slopers, in summer humidity, and deep in a session when your hands run hot. We stock FrictionLabs Gorilla Grip and Bam Bam in three sizes: in OutdoorGearLab's hands-on chalk testing, Gorilla Grip "consistently felt the most grippy" of everything they tried, and 99Boulders' chalk roundup landed the same place: "the Friction Labs was still our favorite." Prefer something else? Tokyo Powder Pure and Black, Enigma chunky chalk, Cypher chalk balls, and humble $2 blocks all live here too. And our handmade canvas chalk buckets in four sizes, because your chalk deserves a nicer home than a plastic bag.

Skin care. Climbing is a skin sport: most sessions end when your fingertips do, not when your muscles do, and a skin routine is the cheapest way to climb more days per week. We carry the full Rhino Skin Solutions lineup - Repair, the after-session cream that earned Climbing Magazine's Editors' Choice award ("does the best job in treating my notoriously callused and dry hands"), plus Performance and Dry for before you climb, and Split and Super Glue for when you pushed it anyway - TrainingBeta reviewed the whole system if you want the deep dive. Alongside it: Climbskin hand cream, a skin file, and finger tape in four widths.

Brushes. A brushed hold is a stickier hold - chalk and rubber buildup fill exactly the texture your skin and shoes rely on. We stock Lapis brushes including boar's hair (99Boulders: "a common sight at the gym or the boulders, and for good reason") and FAZA brushes with swappable natural-boar or nylon heads.

Boot Bananas - the moisture-and-odor absorbers Climbing Magazine called "a simple yet elegant tool" for exactly this problem, and one of the best-selling items in the building. Draw your own conclusions.

Train at home, climb harder here

For the between-sessions crowd we stock Beastmaker hangboards - the 1000 for developing fingers, and the 2000, which OutdoorGearLab calls the best hangboard for advanced users with "some of the best texture in our review." Alongside them: the Tension Grindstone edge-training platform - from the same company as the Tension Board 2 on our floor - plus the So iLL Block for portable finger training, strength trainers, and the Ergo Edge. Grab one, then ask a setter how to actually use it - that part's free.

Wear the gym

Our apparel rack is designed the way our boulders are set: on purpose, in small runs that don't come back. Hoodies, tees, crew necks, hats, and collab pieces with local makers - plus setter-humor shirts that only make sense once you've been here. When a run sells out, it's gone, so if you love it, that's your sign.

Come see what's on the shelf

The shop is inside Shift at 12345 James Street, just off US-31 - no appointment, no pressure, and free advice with every visit. Plan a first visit, see the whole facility, or just come in and try something on. And remember: if we don't have it, we'll order it.

Ready to come check us out?

Walk in any open hour, no reservation needed. Shoes and chalk are included, and our staff will help you find your first climb.

12345 James Street
Holland, MI 49424
(616) 377-7006

HOURS

Sun 10am to 6pm
Mon 10am to 10pm
Tue 6am to 10pm
Wed 12pm to 10pm
Thu 6am to 10pm
Fri 10am to 10pm
Sat 8am to 8pm

© 2026 Shift Climbing